WTF IS CRAFT BIER?
THERE ARE ALL KINDS OF DEFINITIONS & CONTROVERSY AROUND THIS TOPIC. WE LIKE TO KEEP IT SIMPLE.
CRAFT BIER VS INDUSTRIAL BEER
GENERALLY SPEAKING, ANY BEER MADE BY ONE OF THE MONOLITHIC BREWERS IS AN INDUSTRIAL BEER.
OUR BIER IS BREWED BY CRAFTSMEN CONCERNED WITH PURITY AND SELECTION OF FINE TRADITIONAL MALT INGREDIENTS.
INDUSTRIAL BEER IS BREWED IN MAMMOTH MEGAFACTORIES AND OFTEN CONTAINS RICE OR CORN AND SOMETIMES ARTIFICIAL FLAVORS, COLOURS, THICKENERS OR EXTRACTS.
OUR BIER IS BREWED IN A VARIETY OF STYLES INTENDED FOR DIFFERENT PALATES, FOODS AND OCCASIONS.
INDUSTRIAL BEER IS STYLISTICALLY VERY LIMITED. ALMOST ALWAYS A BLAND, PALE LAGER.
OUR BIER IS BREWED FOR UP TO 16 WEEKS IN SMALL BATCHES.
INDUSTRIAL BEER IS BREWED ON AN INDUSTRIAL SCALE IN HUGE VOLUMES.
OUR BIER IS BREWED FOR FLAVOUR, AROMA AND BALANCE AND IS MEANT FOR PEOPLE WHO ALSO APPRECIATE GOOD FOOD & WINE.
INDUSTRIAL BEER IS BREWED FOR MASS APPEAL OR PEOPLE NOT TYPICALLY CONCERNED WITH FLAVOUR, AROMA OR SUBTLE NUANCES.
OUR BIER IS INTENDED TO BE APPRECIATED WITH GOOD FOOD AND GOOD COMPANY.
INDUSTRIAL BEER IS CHEAP TO GET A BUZZ ON.